Now the company hands over the rights to create video games on those properties

Now the company hands over the rights to create video games on those properties to THQ.Up until now, several different companies have handled the creation and distribution of video games based on Mattel's hottest properties, including THQ and replica Omega 1566.86 Ladie's watch Activision, both of which have released several Barbie and Hot Wheels titles. Now, as we briefly mentioned earlier today, THQ holds all the cards, as they form a multi-year alliance with Mattel, opening the toy chest for a whole new line of toy-based video games.Barbie, Hot Wheels, and Fisher-Price will be at the forefront of games springing from the alliance, but THQ also has plans to explore some of Mattel's other properties, including Monster High, Rock 'Em Sock Em, Polly Pocket, and Masters of the Universe.

We really need a new Masters of the Universe game.”We are excited to work hand-in-hand with the world's No. 1 toy company to bring a new level of entertainment to its already incredibly popular brands,” said Martin Good, THQ's Executive Vice replica Omega 1561.71 WoMen's watch President of Kids, Family and Casual Games. “As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel.

Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel.”Several games are already in development, with the first to spring from this alliance are expected to hit by 2011's holiday season. THQ will drop more details on what's coming at a later date.I just want to press a button, raise my sword in the air, and shout “I have the replica Omega 1272.70 WoMen's watch power!” I suppose I could do that without a new Masters of the Universe game, but I'd look terribly silly.”Out in Las Vegas for CES 2011, our guys have spotted the En-V. It's sort of a car.It's a vehicle made by GM. Our friends at Jalopnik have wondered if it is The Pac-Man Like Future of Urban Travel.